127 real results, in their own words. Business owners and closers who fixed their sales calls with our process.
You might say, ’Well I would lose the amount I need to invest?’ Yeah, you’re losing that anyway by not having a sales team closing more sales... I’m not ever leaving now, you need to understand this. You just need to get like, bet in, I’m going nowhere. This has essentially transformed my business. Its given me confidence. Its given me a real sense of I can do the things I love to do within the business now, which is the vision and the growth and where we’re going to take it. And making sure the clients are being serviced well. You’re not getting rid of me for a million years.
Even before the results in terms of the closes starting to come through, I was happy with the process because of that guidance I was getting... ’Oh, Lucy, this is why this is happening, this is how you need to adjust your behavior and this is how you need to manage your team differently because what you’re doing isn’t working.’ ... I’m not figuring this out on my own anymore. I’ve got this person that’s done this before loads of times. They’ve got sales experience themselves and they’ve got experienced training people like me. It was just super reassuring and I feel now as long as I put the work in, I’m going to get the result. Whereas before I was putting the work in and getting nothing.
As a team, they were doing steadily in the high 20s. Some weeks we go to the mid-30s as a team, which is just phenomenal... The one who’s been on the team and working with you guys the longest is doing the best. The one who’s been working with you guys the second longest is doing the second best. And the one who’s been working with you guys the least amount of time is third. You can see, as they’re going through the process, they’re getting better and better and better.
I literally cannot put into words how different I feel now than I did back in March, just before we started working together. It’s got a knock-on effect, Peter, because now I’m happy to spend more on marketing because I know — I KNOW — we’re going to close 29% of those, possibly more... We’re happy just to keep increasing the marketing spend as fast as we can, because we know what’s going to happen. It’s just becoming a rational transaction now. It’s like we pay X and we get Y and it’s great.
We do weekly team meetings. At the end of every meeting, I ask them to share anything that they want to share with the team... Every single week, the thing that comes up more than anything from my team is how much they love being a part of that sales team... If someone breaks a personal record for their closing and has their best week ever... The other two people were crazy happy for them. Crazy happy. That is the nicest thing, because it’s like we’re moving as a unit now... It’s just means we’re making progress so much more quickly and it’s just so much more pleasant to be part of.
My script and my sales enrollment guideline it going to be customized to me. It’s going to be customized to me. That’s based on the proven process that you’ve been using for so many other people. It’s a proven process that works.
I need to do this! My sister was sitting in the car next to me. She’s like, ’No, no.’ I was like, ’What is wrong you? I was talking to Cindy!’ And she’s like, ’No.’ She’s like, ’We should talk about this.’ I’m like, ’What is there to talk about? It’s no brainer.’ Honestly, it’s so worth it. I am going to continue as well. Again, get my skills better. I need to. And honestly, I needed to do this and I didn’t care what the investment was going to be.
The way that Cindy and you, Peter, review calls, your knowledge is just so obvious. It’s so clear. You have the skills to be able to teach sales to other people. There’s so many people, they just don’t know how to teach it.
Completely having somebody break down every part of my call and teaching me exactly what I’m doing wrong, and what I have to do. They taught me I can do things differently. Especially with my market because in our market there’s very few people who are successful in our market and they’re making 40k a month. There’s very few people…
I always imagined it. It was going to happen! But I didn’t know when it was going to happen. And then finally when I talked to Cindy, I realized that we had a problem with sales, we don’t have a problem with marketing... Like, our marketing is fine. I don’t need more opportunities. I’m getting 30 opportunities a month. I just need to enroll them! Thank you!
I’m in control of my business, that I already know what I need to do to improve myself and how I want to work. There was so much stress working all the time, but now I know that my enrollment sales have gone up, that I can choose to work six weeks, and then I can choose to take two weeks off. So it gave me so much more confidence and feel in control.
We have the support that we finally need. It’s support, not just in the enrollment, but as well as in the…if I have a mindset problem, I can go talk to Cindy about it during the three calls during the week. There’s just so many opportunities to figure out whether it was me who made the mistake on the call or whether it was the prospect was not the right fit.
I had already learned a lot of different things about sales just from listening to your training’s ahead of time. So there wasn’t a whole lot of struggle in my mind about whether this was the right decision. I knew, and I guess I didn’t really just let myself overthink it. I just knew that it was the right decision, and I decided, I just took action on it.
It just means that I’m showing up as a leader more, because I have the confidence to be one. And so I’m showing up as a leader to my clients, to my team, to my potential clients, in my marketing. It kind of permeates every area of your business.
If you can learn this process—and Peter’s the best person I’ve ever come across to teach this process…if you can learn this process, that’s going to make you better at serving the people that come into your business. Because how you show up—how you enroll people—sets the tone for the rest of that relationship.
How you feel and your confidence is how you show up in the world. And it even…down to the level of how you serve your clients and the type of mentor you’re being in your business and how you’re showing up everywhere else, how I show up as a leader to my team, how I serve everyone in my life. It changed everything.
It was super exciting for me because I was enrolling more clients—which is exciting and motivating in and of itself—and just knowing that I had a repeatable process in place. And I had you guys that I could reach out to. Like, once it clicks, it clicks, but also just having that assurance in your head that if something were to ever change, if I was to ever slip or lose something, I can always reach out to you guys and say, ’Hey, what happened here? Am I missing something?’ And you guys will realign me every time.
If you can have control over your leads and your sales process, then you have like…it feels like everything in your business. It feels like the biggest missing piece. Because peace of mind—knowing that I have a process in place that’s repeatable, peace of mind—knowing that my business has predictability now without the highs and the lows. I think if anything, I would just say like that peace of just knowing is so important as an entrepreneur.
She really loves helping people. And seeing the successes and the work she puts in the background with her clients, it gives you that WANT to work with her because you can see how much work she puts in to help people get success. So, it makes you want to put that work into your calls to help these people work with Lucy, so they can actually get to their goals, which is the beauty of it. So, yeah, it’s exciting working with her.
It just made complete sense that that process was just taking them step-by-step to get them to a yes. I think that’s what changed everything. Before, I was just listening to lots of calls where Cindy was talking about objection handling and hearing them, I’m thinking, ’Yep, that’s great, but how would you get into the objection?’ Then suddenly you showed us that and that changed everything.
Sales can be a lot of fun. And being a salesperson, learning that process is one of the best skills you can learn in your life... And when you learn how to have an actual, like a sales conversation and lead someone through a decision making process, it’s just going to make you just such a better leader and human being in all of your relationships in life, but it’s definitely going to make you a lot more money in your business.
I don’t see myself as a salesperson. I see myself as helping people overcome any obstacles and things that are getting in their own way because most people, the only reason they don’t move forward in life is their own mindset... If you can do that and you can have fun in the process and not thinking about the outcome, then you’ll do really well... It’s just about enjoying the process, serving others, and knowing if they do join and they stick to the program and they do what they say they’re going to do, they’re going to have amazing results and they’re going to have such a transformation and a life changing weeks or months.
I remember I reached out to you on Facebook... I said, ’Great, I’ll have the money next week, let’s get going.’... So, I reached out to Lucy and said, ’Hey, look…I’m doing great with getting more clients, but I’m going to go do this program.’ She goes, ’Funny you should say that because I’ve just got off the phone to Peter and we’re going to go work with him, so you don’t have to go invest in his program because you’re going to get all that included because you work with me.’... I loved your response because it wasn’t… you said, ’That is amazing news, can’t wait to work with you, really excited, I’m glad it’s worked out.’ I thought that was great because you’re not about the money. You’re about helping people... She saw what I saw in Sales Team 6 and the Authentic Enrollment community.
When you listen to Cindy, I don’t know where she gets her brain from! Honestly, she’s like super human because she can just turn it on like a tap and just knows exactly what to say at the right time... I wrote word for word what she said, and I spent two weeks just practicing, repeating what she said to get it in my head. Because it’s that good. That’s what opened my eyes to you guys because I’ve been in sales for a long time, I’d never seen anything like this. It’s completely different to what everyone else was teaching. And it works, that’s the difference.
This is not what everyone else is teaching. This is teaching you a better way to actually speak to people. To have a conversation, to have fun on the journey. It’s not about the numbers, it’s about enjoying the call and making that person feel comfortable with you. Once you get that bit right... it really is an enjoyable experience now.
For the first two weeks, I was so, I suppose, intense on everything. That I had to get this right. I had to hit that 10,000... You’re like, you don’t have to prove anything. All you need to do is listen, learn, have fun, and it will come. And it came so quickly... Because it’s not just, ’Okay, yeah you didn’t do a good job there.’ You’re actually saying, ’Okay, well look. You could’ve done this better. What about asking this here?...’ That’s the beauty of it, you’re getting more back than you ever need to be successful.
I’m learning again... You’re constantly helping us, you’re constantly there for us. There’s not a time when I haven’t sent an email and then Ashley responded within like an hour... Or where Tony’s reached out to me saying, ’Hey, how’s everything going?...’ ...That week after that is when I hit seven sales and did like 43% and then I consistently did that because I just took in what you said. That was what broke the mold for me.
You just got to find a mentor that you align with. That’s the honest truth. And a mentor that has high values, that really loves what they do, has a passion for what they do and loves helping others, but does it in an authentic way... Just get on a call with Cindy. Just do a call break down with these guys, and you won’t regret it because I know I haven’t.
You teach people how to do this properly. So, if anyone sat there, and they’re like, do I do this, do I not? What’s the worst that can happen if you put a call review in? Nothing. The only thing that’s going to happen is you’re going to get some real life aspects of what you’re doing right, what you can improve, and how you can be better. So, it’s a no-brainer for me to do that.
For everyone listening, this is how committed I am to Peter and the team, to give my advice back. I’m in Thailand, it’s now three o’clock in the morning for me, I stayed up three extra hours just to have this call with Peter... It’s been a phenomenal road for me and I’m looking forward to many more years working with the team to get to even a higher level of mastery because this is just the beginning.
One of the things that really solidified in my mind when I was working with you, too, was what our avatar is. Who we really serve... And I realized not long after I started with you that the golden thread is every one of these people needed to use me as a stepping stone.
This is like BOOM! I didn’t even know this was here... one of the things, Peter, that meant the most to me when I listened to you talk is you have never been about getting clients in the door. You have always been about getting the right clients in the door that you can really serve and help.
When you drop a pebble in this pond, and you watch the ripples grow, right? I helped this guy out so that he could go out and help a bunch of other people with their YouTube marketing... somebody asked me the other day, at the end of a sales call, actually, they asked me, ’Belldon, what makes you happy?’ And I said… ’This…THIS.’ It’s what I want to do. It’s my fun.
When I first met you, from those very first times, I heard you say, ’If you’ve got the wrong people as clients, you’re shooting yourself in the foot. You’re shooting yourself in the head...’ You’ve got to get the right people. And you’ve got to attract the right people. And you gotta get the right people on board with YOU. And that’s the one thing that attracted me to you.
So let me tell you how powerful this is because I sat in on my AP group this Monday... I hear the second accountability partner say, ’I was really struggling to get people on the calendar...I’ve closed 1 person this month.’ ... When it was my turn I’m like, ’I had 3 people on my calendar last week and I closed all 3.’ ... My revenue’s gone up. We had our first 50,000 plus month this month. We’ve been climbing steadily ever since you and I worked together, and we’re doing it by getting so few people on the calendar, but they’re exactly the right people and we’re nailing ’em.
You and I had a chance to sit down and talk about my program at one point in time... You guys did something, Peter, that nobody else has ever done and that’s that you understood our differentiators almost immediately. And you and Cindy helped us put together a custom enrollment script that spoke to those differentiators in a way that other people could understand... And I think that’s true of every entrepreneur... But being able to communicate to people who don’t have a freaking clue what we do, that’s an art.
I had somebody else say, ’For the first time, I really feel like somebody listened to me.’ Well, I’ve always listened, Peter, but you taught me how to make people understand they’re being listened to, right? ...That first aha moment, Connect the Dots, most powerful thing, Connect the Dots... guide the person through a journey that works for them.
So, now we get to the end of a call and we Connect the Dots and they’re like, ’Wow. Wow. What do we do next?’ And I just say, ’What do you want to do next?’ I really, honest to god, don’t sell anymore... So they’re literally doing the selling for me now. All I need to do is give them that clarity.
First aha moment I had was listening to Cindy on a live in your group, in a Facebook live, and she’s just talking in AuthenticEnrollment group about Connect the Dots... What I needed most was this Connect the Dots thing that would make people ask ME what it would take to work with me... you taught me how to do that so I could Connect the Dots for their problem instead of for my solution.
I was at that point that so many people are where we’ve driven ourselves into a deep enough hole... So I had a conversation with my partner and it’s like, I don’t care if every resource we have goes here... So, I paid rent late one month. My partner dipped into his wife’s investment accounts. We made it happen at a time that we weren’t making a dime. But look at us now. And it was the best move that we’ve ever made.
I’m going to tell you the God’s truth. If I had a corporate office building... that picture would be you. And it would probably be you and Cindy... Because you turned my company around. 100% night and day... Don’t wait. Because every day you wait, you’re digging yourself in that same hole I did. Don’t wait.
That’s how far we’ve come. I’ve totally forgotten how it felt to feel like I was selling on a call until you said that... Whereas now, that call is 100% start to finish, I literally do not even think about selling that person. I’m serving them now on that call... So how does it feel from the point of view of somebody who loves to serve? Absolutely amazing!
I’ll tell you what it means not only in my life, but in the life of our tribe. In our community that we’ve built. Positivity from the top. High levels of emotional energy from the top... We all know the power of being in the company with the right people. The change in me has led to a change in the people that are coming in. Has led to a change in the entire community at large.
I’ve taken the script now and I’ve got it down to like two pages, where I just have really big lines that I can see easily... And the confidence level is huge.
Now I get to do work as more of a transformational type coach, which is what I consider myself... ’Do you realize that as soon as you make a decision, you’re finally off that hamster wheel you’ve been on for 14 years?’
We have literally, for the last six months straight, our revenue has increased. Our incoming clients have increased month over month, steadily... We have more closes this month by almost double than we had last month... by this time next year, we’re going to be looking for fulfillment systems to manage the influx of people.
What we’re going to be able to do for the next generation of clients, if you will, is just blindingly better than what we’ve done for clients in the past... And all of those things require systems I’ve never been able to afford. But guess what? I can now.
When I jumped in, I was still pretty clueless. So, the first couple of weeks were tough, because I just didn’t know... You start getting phone calls within three or four weeks from your boss going ’What in the world are you doing?’ ...once it clicks... that is…gosh, that’s just night and day difference.
These are not tricks that you use, to get somebody to do something. They are things that are absolutely necessary for people to understand to be able to make a decision. It’s that simple.
Going through that process, I was hearing from Cindy over and over again, it was always about Uncover... ’I mean, the guy I was just on the phone with, said ’This gives me everything I want and more.’’
No way I would have figured any of this stuff out on my own... It’s really the Tuesday, Wednesday, Thursday stuff, submitting your calls. That’s the gold... You’ve got to have the support, or else, you’re not going to be able to ask the questions that you need to get that feedback real time.
It was going over the conversations. It was going over everything that you were doing, and listening to it, over and over, and over again... When Cindy start talking about Suck Island, and stuff like that, and building the bridge, and connecting... And then something would fall into place. Bang. ...you’d see an immediate jump in sales.
When you ask those direct questions, you understand the response. Do I move on from that? Do I dig deeper? My biggest problem was I didn’t know when I should dig deeper... And so now, there’s all these dots are connecting and they’re having aha moments.
I get on a call, but I’m so super process-oriented, that when somebody says—and I go over, and over, and over this—when somebody says something, I want to know exactly what that means... All I need to know, all I really need to know in that call is, why are they on this freaking call?... And that was a result of skill, not an accident.
When you invest in yourself, it makes much more sense for somebody else to invest in themselves... ’Well, have you ever done anything like that?’ ’Yeah, I dropped five grand a couple months ago. Yeah. Absolutely.’
The idea that you’re going to learn this on your own, after having been through the process, there’s no shot. There’s a lot of stuff out there online, but it’s not this... So, this month, will be double any of my best checks.
They get on the call. They know—people just know, even if they don’t articulate—they know when they’re dealing with a pro. And it gives them confidence... And that’s going to result in a sale, or it won’t.
It shows in the numbers. The numbers…I mean, that’s what sales works on is numbers... I was happy to close over 20%. And now I’m disappointed if I close at less than 50. So, 48, it’s nice, but I think 50 to 60 should be the normal.
When I’d figured out that it’s not going to be a case of recruit one person and they’ll be fine... I figured out, okay, it feels like for every four or five people I might get one good one... If you can imagine I’m running the business, I’m servicing the clients we do have and I’m trying to train, on board and listen to all of the calls of four different sales people all at once. It was just insane.
I had 3 people on the calendar last week and I closed all 3. I’ve got 4 people on the calendar this week. We’ve already closed 3 of them... I’m right at 70, 75% close rate now, overall. And the beauty of it... I’ve also reduced the number of people on my calendar dramatically because I’m not wasting my time on people that I can’t help anymore.
Calls that I’ve had reviewed by Francine and Cindy, they’re just amazing. I honestly think people have to realize how many people they talk to and if they’re not closing 30% or more, they have to join your program.
More than I was even spending time on fulfillment, I was just spending time on these calls. Because I would take five or six calls a day—I didn’t have a shortage of calls. So I would spend a lot of time on the calls and then thinking about the calls afterwards. So I would say double the time actually working with the clients that I was so passionate to help!
I’m very impatient. I want everything yesterday as most entrepreneurs. The business is great and was doing okay but was relying on me to do sales and I knew I couldn’t grow properly if that was going to continue to be the case.
So if you can imagine, that’s why I was like, ’I just need a team then. This must be just… I need more people. I just need someone else to do this.’ Because if you can imagine 30 hours a week, it’s like a full time job. But that wasn’t really the problem.
I live to serve. It’s really what I want to do... So I reached out to you because of that one thing. It was you. It was you. And what I got was so much bigger... that day I told Cindy, ’Cindy, this is what I need. I need this one thing’, and she said, ’Great. Let’s do it.’ And that was the one thing that turned it around for me. And wow. Just immensely powerful.
It was nearly all of my working week was on the stress of the sales situation. So, 90%. But what that meant was the clients were getting neglected. So, they started getting unhappy. It was just this vicious circle, thank you for breaking me out!
I spent maybe an hour a day helping the people that I’m coaching... I was spending easily seven to nine hours a day talking to people on the phone as prospects. And then I was spending all night long, Peter, and I was not sleeping well... Because we were a dying business.
I do a lot of sales calls. That’s exactly how I enroll people, is over the phone... After talking with you, you actually helped me become a better closer— to get better with my own calls, before taking this to the next level of building my own team. And that was the big missing piece for me.
I had been told that you need to give these guys as many calls as humanly possible as quickly as possible. I was stacking their calendars up with eight calls a day, one hour slots, back to back... You were just like, ’Are you out of your mind? No, you should not be doing that.’... It’s not just about hammering people with calls so they get better. It’s about giving them the space and time to actually listen to what they’ve been saying and reflect properly.
I feel like other programs where they teach—where I’ve been taught about sale is kind of like there’s no structure... But what you teach is a specific structure and there are specific questions that we have to ask a prospect... So it’s actually sales, it’s a skill that you’re able to teach us.
I’m the variable. I think the doubt with like, ’How long is it going to take me to learn?’... I mean that would be the only doubt if there was one, is myself…like can I do it?
Cindy is unbelievable at how she can break down the call. You are unbelievable at how you can motivate people and move them forward and know the systems and things. Francine was there and she’s a great person to listen to as well... If I want to really move forward, I need to listen to these people because they take the sales out of sales.
It took 15 years—got to be honest—15 years before now where I actually love what I do... I know that I’m closing one in three, I’m closing 33% on average, so I’m always going to be doing those numbers.
I’m just so grateful for the work you guys put in on the back end... I remember saying to Angela when she first started, she listened to Cindy and she goes, ’Oh my god, she’s amazing, I’m never going to learn that!’ I said ’I thought that. After four weeks, I have Cindy’s voice in my head when I hear an objection...’ That was the beauty of it—when you’re actually hearing your mentor’s voice in your head and it’s working. That’s when you know you’re doing well.
You have no idea... I’m out here with a 75% close rate and it just keeps getting better.
When you start to understand their mindset, and what your mindset needs to be, then you can really just come alongside somebody, and get them into a place where they’re going to win. And they’re going to jump on your program.
I wanted something where I never had to worry about a job again. I wanted a skill set that put me in the top 1%... ’Brent, you’re the best sales guy in the US, in Canada, in the UK, in Australia, in Singapore, in New Zealand... You’ve closed more deals in two months than most people have closed in the whole year. Your sales percentage is almost 50%.’... We want everything there to go through you.
If you like sales, you’ll love it when you get done. It is fun... He told me on Tuesday that I was closing at 32.5%. I said, there’s some stuff that you have not yet counted... it was like ’No, it’s actually more like 47% or 48%.’ He’s like…’I don’t understand how is a truck driver doing this kind of stuff?’ And I told him, ’Dude, I invested money, and I invested time, and I invested energy. That’s how you get there.’
That’s why it’s called the Authentic Enrollment, I guess, because it is just authentic and it resonates with someone!... I felt when I spoke, that I felt like a real person. I wasn’t being fake.
I had no clear path. I had no idea what the outcome was going to be... Most of my stuff was pressure, or just hoping... I wanted to be number one... But I also wanted to enjoy the job.
Honestly, if you know Peter, if you know Cindy, if you’ve heard of Cindy, if you’ve heard of Peter, you have to join their program! If you’re closing less than 30%, you have to join.
I would find that I was closing probably 10%, maybe lucky if I got to 20%... I didn’t have anyone to speak to about it. That was the problem... If you haven’t got a mentor... then you’re just going to be second-guessing yourself every time.
The idea for me, getting on a call, was a sale. I mean, that was it... ’Confidence is the ability to use your skill set without being concerned of the outcome’ ...I have the ability to close a lot more deals in that process.
When you were brought into the program, everyone involved got clarity. We suddenly knew exactly what we were doing. We had a process. We had a system... the people coming on the calls actually wanted the calls.
I completely get the position that I think most coaches are in, which is they love what they do. But when you get your life coach qualification or when you get your nutritional health coaching qualification, nobody tells you how you’re meant to get these clients.
What caught my attention when we had a conversation was I could just ask you really straight questions like, ’Why do you think this is happening?’ And you would give me a really straight answer... I just said to you, I remember, I said, ’You just need to tell me, Peter, is that achievable?’ You just said, ’If you do the right things, yes.’
It’s like, ’Wow, I had no idea that I was missing all of these elements in my sales!’ Basically, the only thing I was asking before is like…’What is it you need help with? And here’s how we can help.’ That’s basically all I had in my sales script before.
You have to understand how many sales calls are you taking a month? If you’re taking 30 sales calls a month and you’re only making 10k a month, you have a problem with sales... I’ve talked to people who are already making 20k a month, but they have some months that are low. I feel like this is the missing link for them.
High Ticket Coaching Academy came along and we spoke and she said, ’I want to move you over to this, I think you’re going to be awesome...’ ...my first call, I got a sale. I absolutely loved it... Then the next few weeks, it just didn’t happen... That’s when we introduced Sales Team 6 into the program... my growth, my personal growth as well, my success with Lucy and everything has changed completely.
We had a guy called Trevor who joined us six weeks ago and he really needed…he’d been doing this for seven years, never earned more than £1500 in his business in a month... He worked with Lucy, within four weeks he got his first £2200 sale. Since then, he’s got two more sales. He’s only been with us six weeks.
Okay, why is this not working? Why am I at 12%?... So, then I just, though, ’Right, I’ve just got to make an effort to just put the work in.’... And suddenly my close rate went up like that and that was the difference.
And that’s what Connect the Dots does as you taught it to us... I tell people at the beginning of every call... ’my goal on this call isn’t to sell you. My goal on this call is to give you this clarity.’... And now all of a sudden, I’m not selling anybody.
Man, the first aha moment, was—they don’t know what they’re doing. They don’t know why they’re on the call... People have no idea what they’re doing when they get on that call... That was not on my radar.
One of the things Cindy and I kept going over was—what questions?... I’m not scared of the response. That’s going to give me my next direction.
I would have never got there on my own... ’Really, you want to learn how to fly a 737 on your own?’ ’No, you don’t.’... I never hear that objection now. EVER.
If you’re not confident in your process, they can feel it... If there’s any level of hesitation or confidence missing, it shows up in the way that you present on your calls.
I think I just didn’t have the training on the verbal cues of what was actually going on on the call. So I would actually leave a lot of offers on the table.
The reality is you want what you want sooner rather than later... I know I didn’t want another week of having phone calls under the conditions I had to have them, because it was misery. It was brutal.
I’d probably still be spending like 30+ hours a week on these calls, you know, beating my head against the wall... If anyone’s in that spot, I would hope…don’t stay there for six months. Just get the help you need for your own sanity.
I made a big decision to change what we charged, to change how we deliver, to change fulfillment... I had months in a row with no closings at all... What it did for us in six weeks is just mind blowing.
I talk to 30 people a month. That’s an average. And prior to working with Authentic Enrollment, I would probably enroll maybe 4 clients a month. Sometimes maybe it was 3 clients out of a whole month!... So for me I felt that it was my responsibility that every single month, 20 people are not recovering because I’m not making it clear to them how this is going to change their life.
I’ve worked in a lot of sales jobs where it’s all been about the figures... I remember sitting there when I was selling luxury holiday homes and they were anything from £250,000... about £300,000, up to half a million. I’d get two sales that week, which is a good week... That’s the difference with working with you guys and working with Lucy. There’s no such thing as a bad call.
It would have just been enormous levels of frustration knowing that I had the capacity to sell those deals…because I could recognize the deals I wasn’t getting... I preferred Authentic Enrollment, simply because I didn’t have to feel sales-y.
When you really care about helping people and making an impact in lives, your only goal with having that conversation with them is getting them to enroll with you if it’s what they need.
I think I had followed you…you had given me training’s before, in terms of Q&A sessions... And then of course I talked to you some more and I figured, you know what, I’m the problem. Even though I don’t want to admit it, I need to work on myself first.
I could see somebody I thought was an amazing prospect, and couldn’t convert them, and didn’t know why. And then I’d see somebody was a terrible prospect, and I’d kill it, and I didn’t know why... So, every week was stressful.
It felt really frustrating. It felt like I was just stuck... There’s literally not a shortage of leads... But I didn’t have a process in place for getting them there. Something was missing and it wasn’t clear to me.
It’s like…you and your team coach my team on how to be better at sales… But you coach me on how to be a better business owner/sales manager and how to keep my head on straight.
Our best guy rarely closes below 40% now. He beats my close rating consistently now, which as a business owner is just delightful. My partner actually said to me, ’Aren’t you annoyed that he closes better than you?’ I’m like, ’No, this is the best news ever! Give him more calls!’
Knowing I’ve got this absolutely phenomenal system that I can sell and I have been selling, but that I can’t grow because I cannot seem to transfer my ability to sell on to other people... If I add up what I reckon it costs me in terms of wasted leads that didn’t get closed, we’re definitely in six figures.
Hey, look. If your sales team are stressed out, if they’re frustrated, if they’re not enjoying their job, if they’re not making money, then you haven’t got a sales problem, you’ve got a system problem... When she came off the call with you, she spoke to me and said that she’s joining you... She goes, ’He just gets it.’
I really needed to change. And gosh, I went outside the box. But, yeah, there’s no question that even if I would have attained some kind of success, I could have never told somebody how I did it, and duplicated it. I would have been useless to the company in any role of any kind of leadership.
I was coming to the end of the Intensive... ’You know I’m not stopping, right? I’m carrying on. You can never stop doing it because I can’t not have this now.’... we have made more money in this last six to eight weeks than I think we made in the three months prior... It’s not what does it cost. It’s, what does it cost you not to.
I listened to you for a couple of months first and I really wish I got on board earlier, now I know what I know now... I took action and did it and I haven’t looked back since. It’s been…its transformed my life completely.
It was not a question. At first, when I started doing sales, and I got 19 in that first month, I thought ’Well, maybe this isn’t as hard as I thought it was.’ And then boom, I get 12 the next month, and my income was cut by more than 50%... I was like ’Nah. I know I’m leaving money on the table.’ I hated it.
It’s everything. It’s like the keys to the kingdom. It’s like the golden ticket... We could do £1 billion this year if we decided to, as long as we put enough people into the system... We have a Slack channel, that’s for the sales team. Whenever they make a sale, they put it in the channel. I used to spend my days refreshing the Slack channel all of the time... Now, I can quite happily tell you, I look at it once at the end of the day.
It feels amazing. It feels like I’m actually finally serving my clients. It makes me feel like I’m finally serving them the best that I can... It’s honestly my mindset. I was talking to my sister about it and I said how mindset has completely changed since working with you.
I was burnt out. We just talked about how many hours it was taking. It feels really energetically draining. And so now that I don’t feel drained from my calls anymore, now I’m not in a rush to get off the calls.
We were maybe enrolling 3 clients, it was very little fulfillment work... I would follow up with like 60 people in two months... something just made them disappear, because they didn’t get what they need on the call.
If I had to put a word to it, it was desperate... I’ve got an accountability group that I belong to and I went into that group one day and I said, ’Guys, I am at the lowest I’ve ever been.’... I’ve got my partner who told me straight up, ’You have until July of next year and then you go out and find a nine-to-five job.’
Like, if they would say anything that sounded like they were hedging, I would just kind of like decide that instead of digging into it and pushing... I would kind of give up on them and push out of the call and try to get off the phone... I was stuck.
I know the product. I know what we can do. And I’m having this just difficult time connecting it with people and I’m feeling dirty in the process... ’Belldon, if you can’t sell it, you can’t expect anybody else to sell it, because how are you going to get them fired up about selling it?’... I didn’t feel good because I closed the deal, Peter, and it’s important to know that. I felt good because I felt like I helped them on the call to do what was right for them.
I don’t even start a call with the desire to sell anymore... I start a call with the desire to get to know that person, find out what’s hurting them, and help them understand how to fix it... They all do, because it’s very, very clear with the system that you gave me.
I have people who knew I was looking for a salesperson six months ago saying, ’Hey, I’d really like to work for you...’ And I’m like, ’I’m really not.’ I think we’ll talk about that when we quadruple revenue from where we are now because it’s just fun.
If you’re a business owner, you probably want to be running the business and not just doing the selling... It cost me, like I say, well over 100,000, not being part of this program... in the last month, we’ve done, I think it’s 28 sales. It’s well over 200,000.
I felt like we didn’t have control. Prospects get to decide what they want to do... All we do is hustle. Like we hustle for like pennies... Now I just have so much confidence. We feel a lot happier... We feel like we’re finally getting the value—we understand our value now.
I actually didn’t know what to ask my clients on the call. I had no idea. I was all over the place. I was so confused... I even had a hard time figuring out what the problem is, what is their concerns about the healing their body, why they can’t get there… So I was really confused about how to even talk to them... There was no process.
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